Name of product being advertised: Orbit Gum
Parent company of the product: Wrigley Company
Year the ad was made: 2007
Agency that helped produce the ad: Energy BBDO
How I found the information of the agency that produced the ad: http://www.splendad.com/
The ad ran during this program: Family Guy at 8:00 p.m.
Q&A: I like this advertisement because I think it is funny and it is well made. I have always enjoyed watching the Orbit Gum commercials, but this one is my favorite. This ad gets your attention because it is a drama. The wife comes into her husband’s office to confront him about his affair with his secretary. What makes this ad effective is at the end when the wife, the husband, and the secretary smile and show that their mouths are clean because of the gum. That is how the Orbit commercials always end. In this particular commercial, the three people are not using curse words but using “clean” words to express how they feel. That is what makes the commercial humorous. The “puffery” in the commercial is the motto, “For a good clean feeling, no matter what.” There are some brands of gum out there on the market is supposed to make your mouth feel clean. One example of another type of gum out on the market that is just as good is Trident, Orbit Gum’s competitor. What this ad is selling is bad times. A woman is confronting her husband about his affair, but adding a funny twist to the situation going on. I think this ad was effective in reaching the target audience because the commercial was during a comedy show on T.V. and the ad was supposed to be a comedy. I did not buy the product after seeing the commercial. I am usually not inspired to buy gum after watching commercials. I buy gum when I think I need it.
Parent company of the product: Wrigley Company
Year the ad was made: 2007
Agency that helped produce the ad: Energy BBDO
How I found the information of the agency that produced the ad: http://www.splendad.com/
The ad ran during this program: Family Guy at 8:00 p.m.
Q&A: I like this advertisement because I think it is funny and it is well made. I have always enjoyed watching the Orbit Gum commercials, but this one is my favorite. This ad gets your attention because it is a drama. The wife comes into her husband’s office to confront him about his affair with his secretary. What makes this ad effective is at the end when the wife, the husband, and the secretary smile and show that their mouths are clean because of the gum. That is how the Orbit commercials always end. In this particular commercial, the three people are not using curse words but using “clean” words to express how they feel. That is what makes the commercial humorous. The “puffery” in the commercial is the motto, “For a good clean feeling, no matter what.” There are some brands of gum out there on the market is supposed to make your mouth feel clean. One example of another type of gum out on the market that is just as good is Trident, Orbit Gum’s competitor. What this ad is selling is bad times. A woman is confronting her husband about his affair, but adding a funny twist to the situation going on. I think this ad was effective in reaching the target audience because the commercial was during a comedy show on T.V. and the ad was supposed to be a comedy. I did not buy the product after seeing the commercial. I am usually not inspired to buy gum after watching commercials. I buy gum when I think I need it.
1 comment:
These ads are pretty funny. They have an interesting print-ad campaign as well.
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